Revamping My Content Strategy for 2024

I'm making big changes to my content strategy this year.

You can either keep reading or watch the video below:

Okay, so last year I made a post about my repurposing strategy and how I make one YouTube video and turn it into a whole bunch of social media posts. I chopped it up into smaller videos to post as reels, TikTok videos, YT shorts, and Pinterest videos.

I had a really solid system set up in Asana for this that saved me so much time and mental energy.

But, after about 8 months of doing that, I've realized my mistake.

Let me know in the comments if you've tried a strategy like this and how it went for you.

My realization

While that was an amazing strategy for getting a ton of content pumped out and appearing everywhere, and it seemed like it was saving me time because I wasn't spending much time putting those social media posts together, it was actually time (and money) wasted. I had my VA chopping up my YouTube videos, so I didn't have to spend much of my own time at all on social media.

I had thought that since I was posting everywhere that people would still find it valuable. I made sure there was value in each post. I thought that doing this would provide me more exposure and keep me relevant on all platforms. I knew that these posts weren't specifically designed for each individual platform, but I didn't think it mattered as much as it turns out it does. Each platform expects a unique type of post, which I knew, but now I know that it's not even worth posting if it's not that type of content. Not really.

I was so wrong. Distributing my content in this way actually had a negative impact on my engagement on the other platforms. And I feel like I damaged those accounts in the algorithm. So, it was a complete waste!

I actually helped a client to implement this strategy as well, because I was so enthusiastic about it and I really wanted to save her time and mental energy. But, we have also changed her strategy because she experienced similar results. But, here system is different than the one I'm doing for my business because she has a team of 3 supporting her, and her focus is on her podcast. Anyway, it's just a different situation.

That's the thing to keep in mind, too, is that every business is unique and not every strategy is going to work for every business. It's important to play around and test things out to see what actually works in your business.

If you want help optimizing your systems and customizing them to your needs in Asana, like I'm helping my client do and like I'm doing in my own business, click here and book in an Asana VIP Setup, where I come into your account, do a sweep of what you currently have set up (if anything), set up your custom systems, and leave you with instructions for you to take over using the templates and workflows created.

My new strategy

Because of all this, I've decided to revamp my approach and refocus my energy where it matters most - YouTube. If you saw my post last week, you know how much of an impact YouTube has had on my business already, even with only under 200 subscribers, which is insane. It's been so much more worth my time than any other platform has been for me in my years of business.

By concentrating on YouTube, I can create content that is tailored specifically for this platform, which is what I have been doing anyway, but without the pressure to have to appear everywhere.

I will still be showing up on Instagram, but mostly to direct traffic to YouTube. I have created a new system in Asana, where I create a YouTube video and then create an IG post or reel to post on the same day that will be an overview of the video topic, and then it directs people to come watch the video (let me know in the comments if you want to know more about this system).

I am still banking all of my IG post ideas so that I can come back to them whenever I just feel like posting on IG or have some extra time to do so. But, I won't be posting consistently there anymore, except the once per week post leading to my new YouTube video. It will be more sporadic.

One day, when I have a big team, I will likely have a social media manager who handles that side of things for me. It's just not doable for one person, or even someone who has a part-time VA.

If you're wondering why I chose to go all-in on YouTube instead of a different, shorter-form platform, I go over that in this post, but basically YouTube has been a game-changer in my business. I only have under 200 subscribers and have seen big increases in all areas of my business, my email list, course sales, business inquiries, etc.

YouTube is also the second largest search engine in the world, after Google. But people can also find YouTube videos through a Google search, so it's basically the same.

By switching my strategy to focusing on YouTube and using other platforms to drive traffic here, I also ensure that my videos receive more recognition and hopefully have more of an impact, instead of diluting them by spreading them too thin across various platforms.

So, that's what's changing with me. I'm not afraid to admit when I'm wrong, but I do want to make sure to own up to it. Especially when it's something I have recommended to you before.

I'm excited to see how this new content plan goes!