Business Systems & Operations

Tips & Tricks

What Ivorey.io Actually Replaced in My Business (And What It Didn't)

September 28, 2026•9 min read

So I bought a lifetime deal on a tool once, paid almost a thousand dollars up front because I figured hey, one payment and I'm set forever.

That exact tool is the one that ended up making me move my entire business somewhere else.

I'm Samantha, and I help solo business owners and ADHD entrepreneurs build systems that actually hold up in real life. The low-capacity, kid-home-sick, brain-is-full kind of real life. A little while back I showed you I was moving my whole business over to a platform called Ivorey.io. At the time I was in the messy middle of it. Now it's done, everything's moved, so let's go tool by tool through what it actually replaced, what each one was costing me, and whether Ivorey's version is better, the same, or maybe not as good.

You can either keep reading or watch the video:

Why I switched in the first place

I was running into major bugs on one of my most important platforms, so I started hunting around for an alternative. That's what brought me to Ivorey.

Then I added it up and realized I was running seven separate tools. Seven logins, seven bills hitting my card on seven different days, and over twelve hundred dollars a year just for the ones I was paying for. That's before you even count the lifetime one. And a couple of them had just raised their prices on me too.

That's the part that stings. You're paying more every single year for tools that were never even built to talk to each other in the first place.

ThriveCart → checkout and courses

Let's start with the one from the top. ThriveCart. This is where my checkout pages lived and where my courses got delivered. I paid $960 for the lifetime version. One time, done, mine forever. Sounds nice, right?

Except it wasn't really working. The integrations kept breaking. It wasn't talking to my email tool properly.

And here's the scary part. That stuff breaks silently. You don't always notice until a payment didn't go through, or someone got access to the wrong thing. That's not a small problem. That's money, and it's trust you're losing with a paying customer.

Ivorey does all of this now, and it's not even close. Checkout, order bumps, upsells, course delivery, all in one spot, all actually connected. The verdict on ThriveCart: everything is way better in Ivorey. And I don't say that lightly about something I paid a lifetime fee for.

MailerLite → email marketing

I was on MailerLite paying $356 a year. I liked MailerLite, but Ivorey's email does so much more.

The workflows are more advanced. The metrics show me way more too. I can actually see where a contact came from and where they landed on my site to join my list. That's huge for knowing what's actually working.

I can also now set up real abandoned cart emails. The kind that goes to someone who was looking at a specific product, added it to their cart, but didn't end up buying, and the email actually knows which product it was because it's all connected. MailerLite couldn't do that, because it couldn't pull that info from ThriveCart. They weren't connected. Now it's all one system, so it just knows, and it's super easy to set up.

And the emails that confirm someone's payment and give them access to their course used to come from ThriveCart, all generic. Now they come from me. I design them and they look like my brand. Verdict: way better.

Squarespace → my website

Then there's my website. I was on Squarespace, $348 a year, and honestly I was happy there. Four years, no complaints. So I did not expect to like the switch as much as I actually did.

Ivorey's builder is just easier. I can put things exactly where I want them without the whole layout going wonky when the screen size changes. If you've ever fought with that, you know the feeling. And Ivorey's templates are actually beautiful and easy to make my own. I like my website more now than I did before.

Here's a small thing that's actually big for me. I can save changes to my website without publishing them. So I can work on the site in the little gaps I get, save it, walk away when my daughter needs me, and come back later without a half-finished version going live. What I used to do in Squarespace was make a copy of the page, work on it in those gaps, and then switch everything over after, because Squarespace doesn't have that save-without-publishing feature. Verdict: better.

Cal.com → booking calls

I used Cal.com on the free plan, so I was pretty limited. It worked, but I couldn't do a ton with it.

In Ivorey the booking is built right into my funnels, so someone can book and pay in one flow. If they don't pay, they don't get the spot on my calendar. Before, those were separate tools and people could book without paying, and then I'd have to chase them down. I could have set that up in Cal.com, but the way I had everything else wired, I needed people to go through the checkout on ThriveCart so the integration would fire with MailerLite and send the confirmation email. All those tools working around each other made it less convenient for me and for the client. Now it's all connected. Verdict: better, and it closed a hole that was costing me time.

SignWell → contracts

I used SignWell for e-signatures, $120 a year on the cheapest plan. Honestly, this one's pretty even. The actual signing works about the same.

The difference is Ivorey wraps it into the whole client experience. The contract can be part of a funnel, with an invoice and a proposal attached. I don't use it to its fullest yet because I don't do a ton of one-on-one client work in this season, but it's all there. Verdict: about equal for the signing itself, with room to grow into more.

ManyChat → comment-to-DM

ManyChat is the comment-to-DM thing, where someone comments a word on your post and it auto-sends them a link to a freebie or product. I was paying $168 a year and it was capped at around 250 contacts a month, so I barely used it because I kept hitting the ceiling.

Now in Ivorey it's unlimited and I can build way more into the workflow around it. Verdict: better on Ivorey, mostly because I can actually use it now without a cap breathing down my neck.

Metricool → social scheduling (the one that wins against Ivorey)

Here's the one tool that actually wins against Ivorey. Metricool, my social scheduling tool, $216 a year on the cheapest plan.

I actually still like Metricool better for this. The calendar layout is just nicer and easier to work with, in my opinion. So I'm actually continuing to use it until the year I've paid for is up. It's also not really connected to the other stuff, so I don't have to switch it over immediately. But I will switch to Ivorey's version once my Metricool subscription is done in a couple months, because Ivorey's is good enough for what I actually need and it's already included. It's not worth it to me to pay for a whole separate tool just because I like the calendar a little more.

There is one real downgrade though. In Metricool you can set carousels to post on TikTok with random music attached, which is useful. Ivorey can't do that. So if that's a big part of your content, that would be a real gap. For me it's minor. Verdict: Metricool's a little bit better, in my opinion, but Ivorey is good enough and I'm okay with that.

The real cost, before and after

Let's do the math. Before, the tools I was paying for came to about $1,208 a year. That's MailerLite, Squarespace, ManyChat, SignWell, and Metricool. Plus the $960 I sank into ThriveCart's lifetime deal. And I was using the free version of Cal.com, but very limitedly. So seven tools, and a couple were creeping up in price every year.

Now Ivorey is $990 a year at the regular price, and I actually caught it at 40% off for my first year, so I'm paying even less than that for year one. One tool, one login, one bill.

Holy moly, when you line it up like that, it's a different thing entirely, isn't it? And it does more than all seven did combined, because everything actually talks to each other instead of me being the glue holding it all together. That right there, not being the glue anymore, that's the part my brain needed.

And it does even more that I haven't explored yet. Like if you use a CRM, it replaces that too. That's one I'm really interested in checking out.

The one thing I didn't replace: Asana

The thing I did not replace, on purpose, was Asana. My whole business still runs its projects and tasks through Asana, and that's staying put.

Ivorey has a CRM and forms, so it can hold some of what I use Asana for, and I'm even wondering if I can drop down to the free Asana plan at some point. For now I'm keeping the paid version and I'll reassess when the time comes.

But project management is Asana's job. Ivorey doesn't do that at all in the way I need it to. Right tool for the right job. An all-in-one is amazing, but it does not have to do literally everything.

One more I'm still testing: Ivorey has a built-in chat widget and I already use a separate one on my site. It's free, so I haven't taken the time to compare them head to head yet. I'm not calling that one just yet.

So, should you move to an all-in-one?

If you're stitching together a stack of tools that were never built to work together, and you're paying seven bills to do it, an all-in-one might be the thing that finally gets it out of your head and into one place.

Try Ivorey Out for Yourself Here

Samantha Kasbrick
Systems & Operations Strategist
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