This year I stripped my whole business down to three tools. That's it. Three tools now run my entire business.

There's Asana, Ivorey, and Tella. Below I'll show you what each one actually does, the one workflow I run in each, why I picked it over the other options, and how they work together.

Either keep reading or watch the video:

Why I went from a pile of tools down to three

I've been running my online business since 2020, and over the years I started accumulating more and more tools to get different things done. Those tools needed integrations so they could talk to each other. And sometimes those integrations would break, because each tool had one purpose and they were never really meant to work together.

Then one tool broke on me really bad. I paid $960 for a lifetime license to a tool that started dropping the ball and stopped working with my other tools. It was a huge headache, and it's ultimately what brought me to downsizing.

Now I use an all-in-one tool for my front-facing systems, a task management tool for the backend, and a screen recording tool for content and client communication.

Tool 1: Asana (my backend brain)

Asana is the one that holds everything together in the back end. If Ivorey and Tella are where the work happens, Asana is where I keep track of all of it.

When you're solo or have a small team, your business lives in your head by default. Every task, every follow-up, every "I need to remember to do that" is floating around up there, and it's exhausting. Things fall through the cracks not because you're bad at your job, but because your brain was never meant to be the storage system.

Asana is where I get all of that out of my head and into one place I actually trust.

The most helpful workflow I'd point to is templates. Every repeatable thing I do lives in a template inside Asana. A new video, there's a template. A product launch, there's a template. So I'm never sitting down on a Monday staring at a blank week trying to rebuild my whole process from memory. It's already laid out waiting for me.

Why Asana over the other big project management tools? I've poked around a few, and Asana is the one I keep coming back to, because the free plan does way more than people expect and it doesn't overwhelm me the second I open it. For an ADHD brain especially, that matters more than any fancy feature. A tool you're scared to open isn't a tool you'll use.

Tool 2: Ivorey (my all-in-one platform)

Ivorey is my new big one. This is the tool that let me go from all those tools that struggled to talk to each other down to one all-in-one.

Those other tools were my email software, my website, my checkout, my funnels, my course platform, my calendar booking, my contract signing, my social scheduler, and more. Several separate things, none of them built to work together. They had integrations, but integrations break. And when they break, you're the one who finds out three days later that someone paid and never got their product.

Ivorey does it all in one place - website, emails, courses, checkout, calendar, contracts, funnels - where everything is connected seamlessly.

The workflow I love most so far is my booking-to-payment flow. Before, if someone wanted to book an audit with me, they'd hit my sales page on one tool, jump to my calendar on another, then get sent to a third tool to pay, then get a confirmation from another tool. Because those tools weren't really talking, someone could grab a spot on my calendar without ever paying, and then I'm chasing them down. In Ivorey it's one funnel - sales page, calendar, checkout, thank-you page, email - all in one flow. If they don't pay, they don't get the spot.

Why Ivorey over the other all-in-ones? I've tried some before and wasn't impressed. Ivorey is built on top of GoHighLevel, which is powerful but famously a beast to learn. Ivorey took that power and made it simple, with templates and a cleaner setup, and it's women-run. And the support is the best I've had from any tool - they respond fast and in detail, and they'll sometimes fix the thing for you and then tell you how they did it so you know for next time.

Tool 3: Tella (video and client deliverables)

Tella is where all my video happens. YouTube videos, client walkthroughs, course lessons - I record all of it in Tella.

The problem it solves is that the stuff around the work eats your hours - the recording, the editing, the redoing. That's where I was losing the most time and honestly the most money, because every hour I spent hand-editing was an hour I wasn't billing or resting. I used to outsource my editing, but that gets expensive and it's hard to find someone who matches my style. At this point I'd rather do it myself, and Tella makes it quick.

The workflow I use constantly is the AI editing. Tella can automatically cut my filler words, tighten up my sentences, and clean up my pacing with one click, and I can pick how aggressive it is. So I'm not sitting there manually snipping every pause - it just does it, and the video comes out tighter. There's also a zoom feature and a built-in transcript editor that makes editing so much easier.

Why Tella over Loom? I used Loom for years before switching. First reason is reliability - Loom kept dropping my audio mid-recording even when everything was set up right, and their support told me it was my error. In two years on Tella, I've lost exactly one recording, and that was my fault. Second is the editing. Loom is basically trim and stitch unless you pay the big bucks. Tella gives you real timeline editing, the AI cleanup, and the zoom for less than Loom. Tella's plan is $13 a month on the annual plan, and the comparable Loom plan is more.

How the three tools work together

Asana holds the plan. Every video, every client project, every launch is already mapped out and templated in there.

When it's time to make something, I record it in Tella - the video, the walkthrough, the lesson. Then the finished thing goes into Ivorey, where the course gets delivered, the email goes out, and the sales page and checkout live. When someone buys or books, that sale flows right back into Asana where I track the numbers.

So it's a loop. Plan in Asana, record in Tella, deliver and sell in Ivorey, then track it back in Asana. Each tool has one job and hands off to the next. I'm not copying things between ten apps and praying nothing breaks in the handoff, because there basically isn't a handoff to break anymore.

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