Back in 2024, I made a video admitting I was wrong. I'd been paying my VA to chop up every YouTube video into little clips for TikTok, Shorts, Facebook and even Pinterest. And after about eight months, I realized it was time and money wasted.

My Shorts have over 100,000 views. Do you know how many subscribers they brought in? 75. That's it. 75 total.

So now I have a rule. If a piece of content needs me at 100% to get made, or needs me to pay someone else, then it doesn't get made.

And the funny thing is, I'm posting more clips now than I was back then, because I'm not the one doing them anymore.

These are the jobs that used to need either me on a good day or someone I was paying. If you're running your business in the gaps of real life, where your time and energy are already spoken for, I think at least one of these is going to make you go, wait, it can do that?

Watch the full video: 3 Ways I Use Claude in My Content Workflow

1. Turning long videos into short clips

The first one is the exact job I used to pay my VA for. Turning my long videos into short clips.

Here's what I do now. I give Claude two files: my finished YouTube video and the transcript, which I get from Tella. Tella is what I record and edit all my videos in, and it exports the transcript for me, so that part takes zero extra work.

Because my scripts already have notes on which sections would make good short clips (I plan it out beforehand), Claude knows which parts to pull. Then it goes through and creates the clips for me. Last time, it made four different ones.

And it's not just a rough cut. Claude adds a little hook on top in a pink box, a thin progress bar, some zooms to keep it engaging, and captions in my brand colors where each word pops up as I say it. It cuts out all the pauses and even makes a cover image for each one.

Then it writes the captions for each platform and, wait for it, adds the tasks into Asana in my content calendar. So the clips are sitting there waiting to be scheduled.

I know there are other apps that can do this. I've used one before and it was pretty good, but it still took me a bunch of time to review and make changes. And since I'm already paying for Claude, this is so awesome to know about.

What Claude can't do (yet)

I want to be honest about the limits. It doesn't edit on a timeline like a video editor does. It edits with code. So it can't watch your video the way you do and notice a weird facial expression or things like that.

Big files are also slow to upload, so I send a 1080p export, which I find is plenty.

If this is intriguing you and you love learning new ways to speed up your workflows, but you don't know what you don't know and need a bit of guidance, that's what my Pick-My-Brain Sessions are for. It's one full day of async support with me, no calls. You send me your questions by text, voice or video, and we work through it together. That could be setting up a Claude workflow like this one, or whatever else is eating your time and energy right now.

2. Motion graphics

The second one is newer for me, but I'm kind of obsessed with it.

You know how in my videos there are parts where I'm explaining an idea, not just clicking around the screen and showing a tutorial? Those are the parts where people can drift off, because there's nothing to look at but my face. So I wanted people to see the concept while I'm explaining it.

And not just for engagement. Everyone takes things in in different ways, and that's important to me. I'm always looking for ways to accommodate different learning styles in my content so everyone gets what they need from it. But I also don't have a lot of time to spend on fancy stuff like this.

Here's how it works. I give Claude my transcript and ask where a good motion graphic would help. It only picks the talking parts, not the screen share parts, because those already have something to look at. For my social media manager video, it found five spots.

Then Claude builds each animation in my brand colors and fonts, and turns it into an MP4 video file I can download and add into my video while I'm editing. It even checks its own work before sending them, so it catches things like overlapping text or choppy motion. Each one holds on the last frame for a bit too, so I can make it as long as I need for my edit.

Because I'm not a designer, and I'm definitely not an animator, this is something I just wouldn't have done before. It would have been a nice-to-have forever, or until I decided to pay someone for it.

3. The daily auto-repurpose

The third one is my favorite, and it started because I got a little annoyed.

I'm a huge fan of repurposing content, and I have solid systems set up for it inside Asana. But a lot of it was still manual, so I didn't always have time to actually use the system the way I wanted to. I work in the gaps of real life and just don't have a lot of time to work. (If you want to see how I plan what each piece of content is for, I wrote about that in Give Your Content a Job.)

So I asked Claude for help, and I'm so happy with the result.

Every evening, Claude checks Asana for anything that went out in the last few days: new YouTube videos, emails, Instagram posts, things I randomly created and added into Asana. Then it repurposes each one.

From one piece, it makes talking head reels, b-roll reels with text over them, carousels, quote posts, Threads posts, Pinterest pins, an email, and a blog post when it makes sense. Every task is labeled by type, like carousel or pin, so I can tell what it is at a glance. And it spaces everything out, so I'm not posting the same idea three days in a row.

Here's what matters most to me. It uses my exact words from what I actually said or wrote, not some AI version of me. It's rearranging me, not replacing me.

When I'm ready to create the posts, I open my content marketing calendar and see everything laid out for the week or month. I usually work on one week at a time, make any copy changes I need, create the graphics, and get scheduling.

It takes me way less time than it used to. Before, I would have had to manually turn that one post into multiple other types of posts, choose the dates, and keep track of when the last one on a similar topic went out. It was still a lot of work, even with a system I'm proud of. Now it's all ready for me to review and post.

It also works through my old content, one piece a day, so posts I already wrote are getting a second life too.

What happens on an off week

If I'm having an off week and don't have time to create the repurposed posts or get them scheduled, Claude goes through, sees the ones I didn't complete, and moves them to a future date.

If I'm having a rough week, or I'm sick, I don't have to worry about it. I just see what's in the future and don't worry about what I missed. And they'll still get done.

This is the part that ties back to the rule. Repurposing was always a good idea. It just cost too much time, and my time is better spent elsewhere. Now it runs whether I'm having a good week or a really hard one. I set it up once, and I don't have to redo it. (It's the same idea behind the 3 things that kept my business running when I couldn't.)

The one thing all 3 depend on

All three of these only sound like me because Claude already knows how I talk, which words I never use, my brand colors, my products, all of it. I don't re-explain myself every time. If I had to, none of this would save me anything.

I set that up with something called a Claude Project, and I walk through exactly how mine works in Claude Projects Explained: Stop Re-Explaining Yourself to AI Every Single Time.

I'm curious, which one of these would you use first: clips, motion graphics or the daily repurposing?

And if you want more support building a business that keeps going on the days you can't, I'm opening a membership for founding members on November 6. Join the waitlist to hear first.