Virtual Assistant vs. Online Business Manager: What's the Difference?

Are you an online business owner looking to hire either a Virtual Assistant (VA) or an Online Business Manager (OBM)? Or perhaps you're a VA yourself and curious about the distinctions between these roles. In this blog post, I'll break down the key differences between VAs and OBMs, based on my experience transitioning from a VA to an OBM. So, let's explore the world of VAs and OBMs together!

You can either watch the video here or keep reading below:

Virtual Assistants: The Doers

Virtual assistants are typically known as the "doers" in an online business. They excel at executing tasks and providing administrative support. While some VAs specialize in specific areas such as graphic design, podcast management, or social media management, others handle various tasks thrown at them. Their primary focus is completing assigned tasks and supporting their clients.

Online Business Managers: Strategic Partners

OBMs, on the other hand, play a more strategic role in the business. They are involved in planning, managing, and overall business strategy. Acting as a buffer between the CEO/client and the rest of the team (including VAs), OBMs assist in delegating tasks, managing projects, coordinating teams, and ensuring smooth operations. Their primary focus lies in the growth and efficiency of the business.

Key Differences between VAs and OBMs:

  1. Level of involvement and responsibility: VAs handle assigned tasks, while OBMs take a proactive role in managing operations and the business.

  2. Scope of work: VAs complete individual tasks, whereas OBMs focus on tracking progress on goals and streamlining operations.

  3. Skill set and experience: VAs possess various skills based on their background and experience, often coming from administrative roles. OBMs need strategic planning, team management, and business operations knowledge.

  4. Duration of collaboration: While VAs can be hired on a project or as-needed basis, OBMs often have long-term relationships with clients due to their deeper involvement and responsibility in the business.

Examples of VA and OBM Tasks:

VA tasks include email and calendar management, social media management, content creation, podcast management, customer/client support, and research. They specialize in completing specific tasks efficiently.

OBMs assist with business operations management, team coordination, strategic planning, business growth, scalability, hiring/onboarding, client management, and acting as a direct contact for third parties. They focus on the bigger picture and play a vital role in the overall success of the business.

Ultimately, the choice between hiring a VA or an OBM depends on your business needs, goals, and the level of involvement and strategy you require.

Thank you for reading, and I'll see you in the next post.

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