Marketing Systems to Implement in Your Online Business
Systems are essential as you grow and scale your business. They will help you so much, even from the early stages of running your business. And definitely past those early stages.
Either keep reading or watch the video below:
Marketing systems in particular are very important to implement in order to increase revenue and really grow your business.
Like other operational business systems, marketing systems help you to save time and money, improve performance, and increase profitability. It's like having a magic self-running machine that brings you more customers, boosts your sales, and makes your brand unforgettable—all while you sit back and enjoy your coffee. Sounds awesome, right?
What is marketing system?
A marketing system is a scalable, repeatable procedure for attracting clients, increasing sales, and expanding your business. From customer relationship management (CRM) software to automated email campaigns, social media scheduling tools, and data analytics platforms, marketing systems ensure that every aspect of your marketing strategy is efficient, targeted, and measurable.
Community Building
So, here is a community building system all service businesses need to know.
When you first start your business, a solid marketing strategy is crucial for growing your community and expanding your email list. This strategy is your ticket to making your name and your business more visible. You'll need a structured approach for creating and promoting content, with links and invitations embedded to encourage email sign-ups. This is a repeatable process that can be applied to both new and evergreen content. Your content could be YouTube, a blog, a podcast, or social media—whatever aligns with your interests and strengths. By regularly generating valuable content, you'll consistently attract and engage your audience.
Long form Content
When starting your business, I highly recommend focusing on creating long-form content, not just short-form. Long-form content, such as YouTube videos, blog posts, or podcasts, offers more value to your audience and establishes you as an authority in your field. Trust me on this. I've done both and I have seen a huge difference for the better from YouTube. I was on Instagram posting daily for years and didn't see the results I saw in 8 months on YouTube, posting once a week (and no need to show up multiple times a day on stories)!
Long-form content allows you to explore topics more thoroughly, providing your audience with valuable insights and actionable advice. This type of content tends to be more shareable and can significantly improve your search engine rankings, driving more organic traffic to your site.
For example, if you run a fitness coaching business... Instead of just posting short, limited workout tips on social media that are going to be scrolled past or quickly consumed (and probably not retained), you could create a comprehensive YouTube video series on "The Ultimate Guide to Building Muscle for Beginners." This series could include multiple videos covering topics such as workout routines, nutrition advice, recovery tips, and success stories. Each video would dive deep into its subject, providing viewers with detailed, actionable information. Throughout the series, you can include calls to action encouraging them to join your email list for exclusive content and updates.
By focusing on long-form content, you'll not only provide more value to your audience but also create a sustainable strategy for building and maintaining a loyal community.
By the way, if you want to completely systemize your business in a central hub and get templates for long-form content systems, social media content systems, lead tracking systems, and more, I gotchu covered in Asana Essentials. The ultimate solution to getting your business streamlined and organized with simple but powerful systems in Asana so you can save hours each week. Go to www.samanthakasbrick.com/ae to get started today.
Email Marketing: Set It Up Sooner Rather Than Later
Let’s talk about email marketing—something you should set up sooner rather than later. Seriously, lots of people wait too long to prioritize this, and they miss out on a golden opportunity to connect with their audience right from the get-go.
Picture this: You’ve just launched your handmade jewelry business. Instead of waiting for people to stumble upon your Instagram posts, you start building an email list immediately. You offer a 10% discount on the first purchase to anyone who subscribes. Boom! People are signing up, and you’ve got a direct line to your customers’ inboxes.
Now, every week, you send out an email showcasing your latest designs, sharing behind-the-scenes stories, and offering exclusive deals. Your subscribers feel like VIPs because they get the inside scoop before anyone else. Plus, when you launch a new collection, your email list is the first to know, driving immediate traffic and sales to your site.
By prioritizing email marketing from the start, you’re building a loyal community, keeping your audience engaged, and ensuring your brand stays top of mind. So don’t wait—set up that email list and watch your business flourish!
Alright, let's talk about growing your email list and keeping those subscribers engaged. To get people to join your list, you need a lead magnet or some incentive that makes them think, "I need this in my life!" And once they're in, providing consistent value is crucial to keep them interested.
Lead Magnet:
This is your bait to attract subscribers. It could be anything that offers immediate value to your audience. For instance, if you run a health and wellness blog, your lead magnet could be a free eBook titled "10 Easy Anti-inflammatory Recipes." Or if you’re a graphic designer, it could be a set of free downloadable templates. The key is to offer something relevant and valuable that solves a problem or fulfills a need for your target audience.
Let’s say you have a digital marketing agency. You create a lead magnet like "The Ultimate Guide to Boosting Your Social Media Engagement." It's a comprehensive PDF filled with actionable tips, case studies, and a checklist. To get this guide, visitors just need to enter their email address. Voilà, you’ve got a new subscriber!
Consistent Value:
Getting people on your list is just the beginning. To keep them there, you need to deliver consistent value. This means regularly sending out high-quality content that your subscribers find useful and engaging. It could be weekly newsletters with industry tips, exclusive access to webinars, or early bird offers on your services.
Continuing with the digital marketing agency example, you could send out a bi-weekly email featuring the latest trends in social media, a case study of a successful campaign you ran, and a quick tip they can implement right away. Maybe you even include a “subscriber-only” discount on your latest eBook or course.
Lead Generation Beyond Content: Collaborations and Bundles
Building your audience with great content is crucial, but there are other powerful ways to generate leads that you shouldn't overlook. Let’s talk about two effective strategies: collaborations and bundles.
Collaborations:
Teaming up with other businesses or influencers can skyrocket your visibility and attract new leads. Collaborations allow you to tap into another brand's audience, providing mutual benefits.
Suppose you run a skincare brand. You could collaborate with a popular beauty influencer who aligns with your brand values. Together, you might create an exclusive skincare routine guide or host a joint Instagram Live where you both discuss skincare tips and answer audience questions. At the end of the session, you offer a special discount or free sample to viewers who sign up for your email list. This way, you not only gain new subscribers but also build credibility by associating with a trusted influencer.
Bundles:
Participating in bundle promotions is another fantastic way to generate leads and grow your email list. In these bundles, multiple business owners contribute a product or service, usually something they typically sell, but offer it for free in the bundle. This allows you to reach a wider audience and gain more exposure.
Let’s say your an online nutrition coach. You join a health and wellness bundle organized by a group of business owners. You contribute a free Heal Your Gut workshop, something you usually charge for. In exchange, you get new sign-ups to your email list. Each business promotes the bundle to their audience, vastly increasing the reach for everyone involved. This not only brings in new subscribers but also gives potential customers a taste of what you offer, increasing the likelihood they will become paying clients in the future.
All right, these are a few tips for today, I hope they help you so much. But you have to go and implement them, take what I said and really go use them.
